Currently, the app has three million installs.įounded in 2009 as a complaint redressal forum called Akosha, the platform was re-launched as Helpchat which was a personal assistant platform with chatting feature.
The average ticket size of each transaction on Tapzo is around Rs200 with cab booking being the most used service followed by bill payment and food ordering. It is targeting to clock 20 million transactions by the end of the year. With the mass media push, the company is aiming to inform and attract more users to its platform. Singla claims that Tapzo has recorded over two million transactions across categories as of December 2016. The six-week long campaign is targeted at consumers between 22 and 30 years living in the top ten cities of the country. With the increasing traction and interest, we decided to take the product to the mass market," he said. This problem is real and relevant and therefore we have been working on single app platform for the last two years.
Storage is one of the biggest reasons behind app installs. “Almost 80% of all apps get uninstalled within 90 days because of limited memory and high data costs. In a market where consumers tend to own smartphones with limited internal memory (typically between 8 and 16 GB), app uninstalls rate is one of the highest in India said Ankur Singla, chief executive, Tapzo. The ‘stream of consciousness’ approach to the films was chosen to reflect the meandering of a mind in a humorous but still real way," said Russell Barrett, managing partner and chief creative officer, BBH India. Tapzo actually simplifies this craziness by making things more organized.
0 kommentar(er)
